EU’s new anti-deforestation penalties target the paper industry in environmental and human right abuses

Packaging producers, brands, and retailers, it’s time to take decisive action to ensure the sustainability of your supply chains. The European Commission’s new law mandating due diligence certification for wood-based materials is a wake-up call to prioritize responsible sourcing practices.

You can no longer turn a blind eye to the environmental and human rights impacts associated with deforestation and unsustainable forestry practices. Consumers are increasingly wary of greenwashing, and they demand transparency and accountability from the companies and products they support.

To comply with this new legislation and avoid hefty penalties, you must strengthen your chain of custody certifications and leverage advanced technologies like geolocation, satellite monitoring, and DNA analysis. Implementing strict traceability measures is crucial to prove that your supplies have not contributed to deforestation or human rights violations. Additionally, utilizing CO2e measurements can provide a holistic view of your carbon footprint, allowing you to make fully informed decisions about sustainable sourcing.

The clock is ticking, and the future of your businesses may depend on their ability to adapt to these changing regulations. Businesses need to embrace sustainability as a core value and take proactive steps to transition to responsible and ethical sourcing practices across their packaging, product manufacturing, and retail operations.

Remember, the consequences of inaction are severe – not only in terms of potential fines but also in the irreversible damage to our planet’s biodiversity and the exacerbation of the climate crisis. The time to act is now, before it’s too late.

Join the ranks of industry leaders who have already committed to protecting forests and biodiversity. Collaborate with suppliers and stakeholders who share your environmental values and ambitions. Together, we can create supply chains that are truly sustainable and ethical, safeguarding our planet for future generations.

Consumers are watching. They want to support companies that align with their values. Don’t let unsustainable practices tarnish your brand reputation. Be proactive, be transparent, and be a leader in driving positive change within your respective industries. Leverage tools like CO2e measurements to gain a comprehensive understanding of your environmental impact and make informed decisions towards a sustainable future.

Check out Benchmark for all your granular and accurate CO2e reporting of packaging materials verified to ISO 14067.

https://environment.ec.europa.eu/topics/forests/deforestation/regulation-deforestation-free-products_en

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