CARBON LABELLING

The process of carbon labelling products is currently voluntary in all markets globally. However, the process is a response to the growing consumer drive for carbon transparency. Many brands are showcasing green credentials through on pack labelling, which is great, if the information provided to the consumer is accurate, and most importantly understandable.
New regulations brought about by the Competition and Markets Authority in September 2021 make clear that any sustainable credentials must not induce greenwashing and most importantly, are interpretable for the consumer. 

 

The label has been developed through scholarly research alongside a University of Nottingham MSc researcher, tailored to specifically meet consumers needs. Consumers do not want confusing information, they want the clarity and transparency that allows them to make informed, sustainable packaging choices. Our label mirrors what consumers already know: the nutritional label, meaning that information is familiar and quick to interpret when making purchase decisions. This is done through using a green, amber and black coding system to reflect the CO2e impact of the packaging. 

We recognise that achieving net zero is a journey that takes careful planning to ensure you make the right decisions in the long-term. Our label acknowledges this journey, informing consumers that you have set out a roadmap towards carbon neutrality and we are monitoring and auditing this on a yearly basis. The label also features a QR code that allows curious consumers to find out more about your net-zero roadmap. Auditing is conducted by our in-house professional life cycle analyst to guarantee total reliability of data.

 

More information can be found at: www.gov.uk