On-Pack Labelling

In this video, we explore the benefits and pitfalls of on-pack labelling, which is becoming an increasingly popular way for companies to communicate important information to consumers.

On-pack labelling refers to the use of symbols, text, or graphics on product packaging to convey information about the product’s ingredients, nutritional content, sustainability, and other features.

At Benchmark we can provide a label that verifies the data presented to consumers – a simple traffic light solution that can demonstrate a business’s Carbon Net Zero Journey and provide easy decision-making by the consumer at the point of purchase.